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NEWS VIA THE GRAPEVINE: ‘EYE’ catching info on the do’s and dont's of eye care

Written by Youth Beauty on September 3rd, 2018.      14 comments

Let’s FOCUS on the important facts –

we promise it will be an EYE-opening experience!
 
 

How Hypnosis Can Be Applied To Cosmetology

Written by Youth Beauty on July 31st, 2018.      2 comments

How Does Hypnosis Help?
 

NEWS VIA THE GRAPEVINE: Which serum is right for my skin?

Written by Youth Beauty on July 27th, 2018.      4 comments

Which serum is right for my skin?
 

Beauty Sleep

Written by Youth Beauty on July 25th, 2018.      10 comments

How It Works
 

Hygiene Recommendations

Written by Youth Beauty on July 19th, 2018.      2 comments

Hygiene Recommendations
 

NEWS VIA THE GRAPEVINE: To Serum or not to Serum, that is the question...

Written by Theravine on July 18th, 2018.      3 comments

We are taking a closer look at serums or face specialities as we like to call them...
 

Which Phyto-Chemistry Multi-Active Balm is right for me?

Written by Theravine on June 25th, 2018.      2 comments

Mango Face Balms, Saving skins around the world, daily.
 

Hydro Thermal Peel Product Focus for June 2018

Written by Elim on June 12th, 2018.      2 comments

This month we are having a closer look at one of our most successful products for anti-ageing of your hands!
 

NEWS VIA THE GRAPEVINE - The whole truth and nothing but the trust about face oils

Written by Theravine on May 28th, 2018.      3 comments

The use of face oils has recently taken the beauty industry by storm but the reality is that TheraVine™ has known the powerful replenishing properties of these oils since launching in 2004. That’s right, we’ve been a step ahead all this time!
 

Pregnancy do's and dont's

Written by Youth Beauty on April 17th, 2018.      6 comments

Is it safe to use self-tanning lotions during pregnancy?
 

Prestige Medical Visage Autoclave

Written by Youth Beauty on March 20th, 2018.      6 comments

The Classic product is ideally positioned for the cosmetology industry. It is a small, lightweight unit which uses steam to sterilize instruments in a 28 min cycle. Easy to operate and in a powdered-white finish, this autoclave fits in well with the décor of the Salon. The fact that it is the next most important tool, after the salon essentials, it is becoming increasingly well known amongst those who wish to define themselves against the competition.
 

Exfoliation

Written by Theravine on March 19th, 2018.      3 comments

Exfoliation

DID YOU KNOW?

The process whereby the skin naturally gets rid of dead skin cells takes around 28 days, but slows down with age. Exfoliation is one of the most overlooked steps in the majority of clients’ regimen. Dead skin cells build up, leaving the skin with a dull, lifeless and with a course appearance. Excessive dead skin cell build-up can often contribute to the appearance of wrinkles, fine lines, uneven skin tone, sun damage and acne, while active ingredients of serums and creams cannot penetrate effectively, leaving the skin dehydrated.

Exfoliation 1-2 times per week is therefore crucial in any age group’s skin care regimen and leaves the skin smooth while stimulating blood circulation for overall radiance. .

Unless otherwise recommended by your skin care professional, one should exfoliate 2-3 times a week.

 

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EXFOLIATORS ARE GENERALLY CLASSIFIED AS FOLLOWS – CAN YOU IDENTIFY YOURS?

  • Mechanical exfoliation – this type of exfoliator contains granules such as grapeseeds, fine apricot kernels or walnut shell powder beads that physically remove superficial dead skin cells as you apply it to the skin. They are ideal for courser or younger skin types.
  • Enzymatic exfoliation – this type of exfoliator is usually smooth in texture without granules. They make use of enzymes, usually from papaya or pineapple, to very gently loosen superficial dead skin cells from each other. These are perfect for more sensitive skins, dry or mature skin types, and those struggling with problem skin as they are not abrasive.
  • Chemical exfoliation – these types of exfoliations or peelings are only mostly only available as part of a professional treatment in-salon. These make use of fruit acids that provide a deeper exfoliation as with those you use at home.

Here is an example of the perfect in-salon TheraVine treatment based on chemical exfoliation to consider as the season changes:

What results can I expect from a course of the TheraVine Intensive Exfoliating Facial?

  • Increased radiance and vitality
  • Decrease in pigmentation and fever irregularities
  • Improved skin firmness and tone
  • Reduction in fine lines and wrinkles
  • Improvement in skin moisture levels

The Results

Testing Period – a course of 6 treatments over 8 weeks Insert images (placed in dropbox folder)

 

Email 2 – Which exfoliator is right for me?

 

 

TheraVine™ offers safe and gentle exfoliation methods to treat a variety of skin conditions.

Highly effective resurfacing agents gently polish away dulling dead skin cells revealing a noticeably smoother, radiant and more refined complexion.

 

 

 

Grapeseed Facial Exfoliator – 50ml

 

Perfect for all skin types, especially indicated for more course skin

NOTE: Avoid on very sensitive or acne skin types

 

A cream based scrub containing polished Pinotage Grapeseeds that physically polishes surface cells away, leaving the skin super soft, brightened and refreshed.

 

Regular exfoliation can have the following benefits:

 

  • *Remove dead skin cells
  • *Assist in clearing congestion
  • *Stimulate the growth of new, healthy cells
  • *Leave the skin with a smoother, softer texture
  • *Improve blood circulation for a healthier, more radiant glow
  • *Improve penetration of active ingredients

Pinotage Exfoliating Enzyme – 50ml

 

Perfect for delicate, sensitive, mature, dry, dehydrated or even problem skin types

 

Natural resurfacing fruit enzymes of papaya and pineapple origin gently detaches dead skin cell debris and promotes cell renewal while instantly revealing a noticeably smoother, radiant and luminous complexion.

 

 

 

 

THIS is why men avoid the spa experience

Written by Shantelle Booysen on March 19th, 2018.      3 comments

Send us into battle and we know exactly where to hide from the bombs, drop us in the wild and we’ll survive, thanks to google and Bear Grylls.

If our cruise ship sank, find us floating away on a door, waving cellphones at satellites with half the buffet table perched on the edge.

Yet, you can never leave a man unattended in the foyer of a spa. Don’t make us go where the music is subdued, the displays are confusingly gorgeous and a therapist nods at us knowingly.

Please don’t.

 

Stumble at the first hurdle

When the average guy walks into the spa for the first time, he feels like a 4 year old in a downtown holding cell. He’s scared! Last week I went for my first spa treatment. My wife was late and asked me to go ahead and register, book us in or do whatever you do upon arrival at the reception desk.

I stood at the counter and mumbled my name while Miss World smiled through her makeup. I felt a fool. What to say? What to do?

There is no ‘instruction manual’ for this; my Dad never took me to the side and showed me the ropes. I wanted to enquire about the induction course but thought better of it.

Women instinctively know what is expected of them in a spa. Men don’t because we don’t talk about these things.

 

Small talk

There I was trying to blend, like a troll in Macy’s.

Miss World shifted the crown on her perfect head and asked; “How can I help you sir?”

“Yes uh, I’m here for a Elim Medi-Heel thing. For my feet!”

A long silence followed while the pretty girl cocked her head to the side.

At last she came to my rescue; “A pedicure! You’re here for a pedicure!”

Fortunately she took control of the situation and ordered me to the change rooms. I obeyed like a minion on a mission. If she had told me to sing a Justin Bieber song I would have complied.

 

Besides the metro men out there, most guys avoid spas because we never like to

APPEAR UNCERTAIN.

We often FEEL UNCERTAIN, but then we go to great lengths to hide it.

Men don’t ask for directions now, do we?

 

To conclude

The enemy launching the bombs on the battlefield will never see the panic in our eyes, the trees in the wild will never see us shake with fear. The ocean is an empty nothingness, oblivious to our uncertainty.

 

But, the pretty lady at the day spa reception desk …

She’s smiling because she knows the man in the foyer is a lost and clueless creature.

 

Getting your man to the spa - here’s how

Written by Shantelle Booysen on March 12th, 2018.      2 comments

Your schedule is always full, every available space in your salon is utilised and your therapists never do free time on your account.

If this is true for you; STOP READING NOW.

Rather use this time to plan your next trip to La-la Land.

Open spaces in appointment books come straight off your profits. It doesn’t do a loop-around, returning with a gift.

It is gone forever and spa owners and their managers know this.

The challenge

The challenge is obvious; fill the gaps, get busy! The empty space in your book has many shapes.

Bad service, flat interiors, wrong location, average marketing, poor therapists.

This blog is about those spaces on the booking platform that have the shape of a bloke. Your spa could always do with more male customers.Much has been written about this topic and many salons now report male patronage of up to 45%.

The reasons for the increase in male customers include:

  • Better marketing

  • More manly interiors

  • Male treatment menu’s

  • A changing world

Yet, I have very few buddies that go to the spa. My wife? Now she has no friends that don’t. And there lies the unexploited paradox. Only one half of the pair goes there! It’s time to try something different.

The proposal

We all have Marketing 101: Upsell to existing customers! Market your male service to your existing female patrons. Instead of focusing on flogging off the latest bottle of She-Has-It-Already at the end of the treatment, sell the male treatment menu during the treatment.

So what does hubby do? What are his heels like? Let’s sort that out for you!

Instead of creating new sources of revenue, expand the existing one. It’s a soft sell. Women hate blackheads and chapped heels on their men. Women hate it when their knight in shining armour’s face looks like it belongs in a Frankenstein movie. Women hate men with fingernails like the claws of a raven. Women hate nose hair!

Wives, partners, girlfriends and fiancés are already incentivised; they just need to be reminded of this.

Advantages of marketing to the women in their lives

  • They are existing clients
  • They recognise the need already
  • They usually drive change
  • It helps him to overcome his initial fears when you accompany him on the first visit

Girls, drag him along. He will look better, feel better and you get to spend more time with the busybody.

To conclude

I have a friend that regularly goes to the spa. His wife books the appointments.

 

Men in Robes

Written by James Home on March 5th, 2018.      20 comments

Now it’s time to get our hands dirty. 

 

Here follows one of the stories men hear around the barbeque. These are the tales that drive fear in the hearts of golfers and their caddies alike when teeing off on the 3rd at St Andrews. This is how your potential customers are pre-programmed to dread the unknown. Read with caution.

 

A Novice

The receptionist had waved me toward the change rooms and I complied. My wife was nowhere to be seen, I was going solo. I undressed and robed as per instruction, then lingered in the bathroom. After an eternity I ventured out and found myself exposed in the hallways of beauty. Commando under the robe is not for the fainthearted. Others were gliding purposely while I lumbered to the fruit juice dispenser for a desperate swig of something, no Budweiser in sight. The waiting area was packed. I took a tentative sip of the organic and eyed the sofa, designed for Snow White’s little friends I’m sure. It was one of those father-in-law-will-pop-his-knee-replacement couches. Low and dangerous, certainly not endorsed by the ‘Orthopodedic Association’.

 

 

A Clown

At this point my wife sped to my aid and I relaxed momentarily. This was a mistake. In the attempt to plonk my rear down I accidently flashed the vicar’s wife and startled the cleaning staff. My back hit the edge of the couch, slopping my drink over the lava lamp and I promptly flashed everyone again. Things were rapidly going the shape of a pear. In the space of a few seconds I had offended the patrons and staff, partially dislocated my lumbar spine and almost extinguished the decor. No one giggled or made an attempt to put me at ease, they just stared. My wife started to act like my teenage daughter. She made as if she didn’t know me from a bar of soap and I’m pretty sure I heard a ‘tut-tut’ escape her lips. I grabbed the Cosmo off the display and faked interest in the ‘7 Ways to orgasm before the next moon landing’ article when my therapists arrived. Thank goodness. I will never know how I escaped the sofa-trap, but I managed it without displaying more of my manliness to the world. She led me to the scary unknown while I desperately held out my hand toward my wife. My dearest was ushered off elsewhere, unimpressed.

 

A Gymnast

Question: How do you get onto a high plinth, space the towels to cover the sensitive areas and lie down without tipping over?

Well … don’t ask me. Suffice to say that half my man-rump was on display when the poor girl re-entered. By now I couldn’t give a damn anymore, I was in over my head. In way over.

 

A Satisfied Customer

At this point things turned around. Fortunately my therapist displayed the grace we usually attribute to the Duchess of Canterbury. She straightened me out and started to do her thing without a hint of condescension. I was due for a back massage and an Elim Medi-Heel pedicure. Never will I look back.

 

 

I walked in with the feet of a Hobbit and left with my toes in bows. I walked in oblivious of bliss and left a new man. It was a great experience. The decor was beautiful, wish I could do that at home. The washrooms were clean, the pool was great and the therapists were fantastic. I relaxed, enjoyed and saw the resurrection of my heels. I’ll definitely be back.

 

Tall tales will always be told around the barbeque or golf course. Next time, ask to hear the second half of the story.

Mine had a good ending.  

 
 

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Email info@youthbeauty.co.nz
 

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