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Hydro Thermal Peel Product Focus for June 2018

Written by Elim on June 12th, 2018.      0 comments

This month we are having a closer look at one of our most successful products for anti-ageing of your hands!

NEWS VIA THE GRAPEVINE - The whole truth and nothing but the trust about face oils

Written by Theravine on May 28th, 2018.      0 comments

The use of face oils has recently taken the beauty industry by storm but the reality is that TheraVine™ has known the powerful replenishing properties of these oils since launching in 2004. That’s right, we’ve been a step ahead all this time!

Pregnancy do's and dont's

Written by Youth Beauty on April 17th, 2018.      4 comments

Is it safe to use self-tanning lotions during pregnancy?

Prestige Medical Visage Autoclave

Written by Youth Beauty on March 20th, 2018.      4 comments

The Classic product is ideally positioned for the cosmetology industry. It is a small, lightweight unit which uses steam to sterilize instruments in a 28 min cycle. Easy to operate and in a powdered-white finish, this autoclave fits in well with the décor of the Salon. The fact that it is the next most important tool, after the salon essentials, it is becoming increasingly well known amongst those who wish to define themselves against the competition.


Written by Theravine on March 19th, 2018.      1 comments



The process whereby the skin naturally gets rid of dead skin cells takes around 28 days, but slows down with age. Exfoliation is one of the most overlooked steps in the majority of clients’ regimen. Dead skin cells build up, leaving the skin with a dull, lifeless and with a course appearance. Excessive dead skin cell build-up can often contribute to the appearance of wrinkles, fine lines, uneven skin tone, sun damage and acne, while active ingredients of serums and creams cannot penetrate effectively, leaving the skin dehydrated.

Exfoliation 1-2 times per week is therefore crucial in any age group’s skin care regimen and leaves the skin smooth while stimulating blood circulation for overall radiance. .

Unless otherwise recommended by your skin care professional, one should exfoliate 2-3 times a week.


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  • Mechanical exfoliation – this type of exfoliator contains granules such as grapeseeds, fine apricot kernels or walnut shell powder beads that physically remove superficial dead skin cells as you apply it to the skin. They are ideal for courser or younger skin types.
  • Enzymatic exfoliation – this type of exfoliator is usually smooth in texture without granules. They make use of enzymes, usually from papaya or pineapple, to very gently loosen superficial dead skin cells from each other. These are perfect for more sensitive skins, dry or mature skin types, and those struggling with problem skin as they are not abrasive.
  • Chemical exfoliation – these types of exfoliations or peelings are only mostly only available as part of a professional treatment in-salon. These make use of fruit acids that provide a deeper exfoliation as with those you use at home.

Here is an example of the perfect in-salon TheraVine treatment based on chemical exfoliation to consider as the season changes:

What results can I expect from a course of the TheraVine Intensive Exfoliating Facial?

  • Increased radiance and vitality
  • Decrease in pigmentation and fever irregularities
  • Improved skin firmness and tone
  • Reduction in fine lines and wrinkles
  • Improvement in skin moisture levels

The Results

Testing Period – a course of 6 treatments over 8 weeks Insert images (placed in dropbox folder)


Email 2 – Which exfoliator is right for me?



TheraVine™ offers safe and gentle exfoliation methods to treat a variety of skin conditions.

Highly effective resurfacing agents gently polish away dulling dead skin cells revealing a noticeably smoother, radiant and more refined complexion.




Grapeseed Facial Exfoliator – 50ml


Perfect for all skin types, especially indicated for more course skin

NOTE: Avoid on very sensitive or acne skin types


A cream based scrub containing polished Pinotage Grapeseeds that physically polishes surface cells away, leaving the skin super soft, brightened and refreshed.


Regular exfoliation can have the following benefits:


  • *Remove dead skin cells
  • *Assist in clearing congestion
  • *Stimulate the growth of new, healthy cells
  • *Leave the skin with a smoother, softer texture
  • *Improve blood circulation for a healthier, more radiant glow
  • *Improve penetration of active ingredients

Pinotage Exfoliating Enzyme – 50ml


Perfect for delicate, sensitive, mature, dry, dehydrated or even problem skin types


Natural resurfacing fruit enzymes of papaya and pineapple origin gently detaches dead skin cell debris and promotes cell renewal while instantly revealing a noticeably smoother, radiant and luminous complexion.





THIS is why men avoid the spa experience

Written by Shantelle Booysen on March 19th, 2018.      1 comments

Send us into battle and we know exactly where to hide from the bombs, drop us in the wild and we’ll survive, thanks to google and Bear Grylls.

If our cruise ship sank, find us floating away on a door, waving cellphones at satellites with half the buffet table perched on the edge.

Yet, you can never leave a man unattended in the foyer of a spa. Don’t make us go where the music is subdued, the displays are confusingly gorgeous and a therapist nods at us knowingly.

Please don’t.


Stumble at the first hurdle

When the average guy walks into the spa for the first time, he feels like a 4 year old in a downtown holding cell. He’s scared! Last week I went for my first spa treatment. My wife was late and asked me to go ahead and register, book us in or do whatever you do upon arrival at the reception desk.

I stood at the counter and mumbled my name while Miss World smiled through her makeup. I felt a fool. What to say? What to do?

There is no ‘instruction manual’ for this; my Dad never took me to the side and showed me the ropes. I wanted to enquire about the induction course but thought better of it.

Women instinctively know what is expected of them in a spa. Men don’t because we don’t talk about these things.


Small talk

There I was trying to blend, like a troll in Macy’s.

Miss World shifted the crown on her perfect head and asked; “How can I help you sir?”

“Yes uh, I’m here for a Elim Medi-Heel thing. For my feet!”

A long silence followed while the pretty girl cocked her head to the side.

At last she came to my rescue; “A pedicure! You’re here for a pedicure!”

Fortunately she took control of the situation and ordered me to the change rooms. I obeyed like a minion on a mission. If she had told me to sing a Justin Bieber song I would have complied.


Besides the metro men out there, most guys avoid spas because we never like to


We often FEEL UNCERTAIN, but then we go to great lengths to hide it.

Men don’t ask for directions now, do we?


To conclude

The enemy launching the bombs on the battlefield will never see the panic in our eyes, the trees in the wild will never see us shake with fear. The ocean is an empty nothingness, oblivious to our uncertainty.


But, the pretty lady at the day spa reception desk …

She’s smiling because she knows the man in the foyer is a lost and clueless creature.


Getting your man to the spa - here’s how

Written by Shantelle Booysen on March 12th, 2018.      0 comments

Your schedule is always full, every available space in your salon is utilised and your therapists never do free time on your account.

If this is true for you; STOP READING NOW.

Rather use this time to plan your next trip to La-la Land.

Open spaces in appointment books come straight off your profits. It doesn’t do a loop-around, returning with a gift.

It is gone forever and spa owners and their managers know this.

The challenge

The challenge is obvious; fill the gaps, get busy! The empty space in your book has many shapes.

Bad service, flat interiors, wrong location, average marketing, poor therapists.

This blog is about those spaces on the booking platform that have the shape of a bloke. Your spa could always do with more male customers.Much has been written about this topic and many salons now report male patronage of up to 45%.

The reasons for the increase in male customers include:

  • Better marketing

  • More manly interiors

  • Male treatment menu’s

  • A changing world

Yet, I have very few buddies that go to the spa. My wife? Now she has no friends that don’t. And there lies the unexploited paradox. Only one half of the pair goes there! It’s time to try something different.

The proposal

We all have Marketing 101: Upsell to existing customers! Market your male service to your existing female patrons. Instead of focusing on flogging off the latest bottle of She-Has-It-Already at the end of the treatment, sell the male treatment menu during the treatment.

So what does hubby do? What are his heels like? Let’s sort that out for you!

Instead of creating new sources of revenue, expand the existing one. It’s a soft sell. Women hate blackheads and chapped heels on their men. Women hate it when their knight in shining armour’s face looks like it belongs in a Frankenstein movie. Women hate men with fingernails like the claws of a raven. Women hate nose hair!

Wives, partners, girlfriends and fiancés are already incentivised; they just need to be reminded of this.

Advantages of marketing to the women in their lives

  • They are existing clients
  • They recognise the need already
  • They usually drive change
  • It helps him to overcome his initial fears when you accompany him on the first visit

Girls, drag him along. He will look better, feel better and you get to spend more time with the busybody.

To conclude

I have a friend that regularly goes to the spa. His wife books the appointments.


Men in Robes

Written by James Home on March 5th, 2018.      1 comments

Now it’s time to get our hands dirty. 


Here follows one of the stories men hear around the barbeque. These are the tales that drive fear in the hearts of golfers and their caddies alike when teeing off on the 3rd at St Andrews. This is how your potential customers are pre-programmed to dread the unknown. Read with caution.


A Novice

The receptionist had waved me toward the change rooms and I complied. My wife was nowhere to be seen, I was going solo. I undressed and robed as per instruction, then lingered in the bathroom. After an eternity I ventured out and found myself exposed in the hallways of beauty. Commando under the robe is not for the fainthearted. Others were gliding purposely while I lumbered to the fruit juice dispenser for a desperate swig of something, no Budweiser in sight. The waiting area was packed. I took a tentative sip of the organic and eyed the sofa, designed for Snow White’s little friends I’m sure. It was one of those father-in-law-will-pop-his-knee-replacement couches. Low and dangerous, certainly not endorsed by the ‘Orthopodedic Association’.



A Clown

At this point my wife sped to my aid and I relaxed momentarily. This was a mistake. In the attempt to plonk my rear down I accidently flashed the vicar’s wife and startled the cleaning staff. My back hit the edge of the couch, slopping my drink over the lava lamp and I promptly flashed everyone again. Things were rapidly going the shape of a pear. In the space of a few seconds I had offended the patrons and staff, partially dislocated my lumbar spine and almost extinguished the decor. No one giggled or made an attempt to put me at ease, they just stared. My wife started to act like my teenage daughter. She made as if she didn’t know me from a bar of soap and I’m pretty sure I heard a ‘tut-tut’ escape her lips. I grabbed the Cosmo off the display and faked interest in the ‘7 Ways to orgasm before the next moon landing’ article when my therapists arrived. Thank goodness. I will never know how I escaped the sofa-trap, but I managed it without displaying more of my manliness to the world. She led me to the scary unknown while I desperately held out my hand toward my wife. My dearest was ushered off elsewhere, unimpressed.


A Gymnast

Question: How do you get onto a high plinth, space the towels to cover the sensitive areas and lie down without tipping over?

Well … don’t ask me. Suffice to say that half my man-rump was on display when the poor girl re-entered. By now I couldn’t give a damn anymore, I was in over my head. In way over.


A Satisfied Customer

At this point things turned around. Fortunately my therapist displayed the grace we usually attribute to the Duchess of Canterbury. She straightened me out and started to do her thing without a hint of condescension. I was due for a back massage and an Elim Medi-Heel pedicure. Never will I look back.



I walked in with the feet of a Hobbit and left with my toes in bows. I walked in oblivious of bliss and left a new man. It was a great experience. The decor was beautiful, wish I could do that at home. The washrooms were clean, the pool was great and the therapists were fantastic. I relaxed, enjoyed and saw the resurrection of my heels. I’ll definitely be back.


Tall tales will always be told around the barbeque or golf course. Next time, ask to hear the second half of the story.

Mine had a good ending.  


Theravine Face Oil - Botanicals and Advanced Technology unlock the power of natural beauty and skin care

Written by Ilse Vermuelen on February 12th, 2018.      0 comments

Theravine face oil- Botanicals and Advanced Technology unlock the power of natural beauty and skin care

LIPOSOMES . Lipid Replensishing System . Lypophylic Pro-Vitamin C


In keeping up with and ahead of the latest in health and skin care - Using the deep penetrating Pinotage face oils is essential as it allows for the enhanced performance of all other treatments and creams placed over and complementing it, thus intensifying your daily skin care routine drastically. 
The Theravine Pinotage face oil formulations address a number of primary skin care concerns: providing a Vitamin C enhancement, increasing anti-oxidant properties, and the need for a Lipid Replenishing System boost. 
-The new Balancing Pinotage Face Oil formula has been infused with the most stable form of Vitamin C and will treat skin concerns ranging from acne vulgaris to pigmentation. The anti-oxidant and absorption properties will leave your skin balanced, supple and beautifully clear. Also containing the Rolls Royce of Vitamin Cs.
-The Hydrating Pinotage Face Oil boasts the Lipid Replenishing System. Not only does this active ingredient re-equilibrate the skin, but also has a brightening effect, protects the collagen and assists in the drastic improvement of the hydration levels in your skin. 
- The Stimulating Pinotage Face Oil, exploding with the best of the best to help restore your skin’s integrity, reduce skin tension, and de-stress and relax the skin. Moreover, it will give your skin the Vitamin C boost it needs, brighten your complexion, revitalise cell activity, help enhance the anti-ageing properties as well as provide collagen synthesis and collagen protection.



What is the Brow Code – ‘CODE” the system, the method

Written by Ilse Vermeulen on August 11th, 2017.      0 comments

What is brow code? Why is Brow Code creating such an industry storm and turning heads and burning plastic world-wide?


Up until recently most salons would have an option on their service menu for a brow wax and separately for a brow tint. Rarely would you see the service offer for a brow sculpt. The consumer demands and awareness for brow sculpting was low and the fashion at the time was small thin brows. The modern consumer is not wanting a brow wax or just a brow tint anymore, they want a brow sculpt - a full brow look and guidance to groom and grow their lashes into shape and style. Hence the new demand for products for salons to now market brow sculpting. There are even reports and feedback we are getting of salons reporting losing business because they did not offer brow sculpting.


Some key points to the products and methods used to create a brow sculpting professional service are:

Brow Brushes – Brow Code dual brush 122 in particular. This brush is the most used in the service and a must have retail item for the consumers.

Brow Pomade – Generally the aesthetician would select a brow pomade shade to suit the client from the 7 available shades in Brow Code range to pre shape the desired outline of the brows. Key selling points to the Brow Code pomades: They are creamy in texture that allows the stylist and consumers to glide the color on the skin providing a smudge proof wear yet the formulation is stay proof but not too sticky where some pomades can act like a unwanted depilatory wax. The Brow Code pomades formula was redefined a number of times to not only allow this glide texture but also to create stability and resistance so the product would have difficulty going hard and pasty in the jar. The BC pomade if left with the lid off will go hard but from all testing the resistance of BC to go hard is greater than all other products tested.


Brow Wax and Brow Tint: It is at this point where there is a big change from brow waxing to brow sculpting. In order to create the fuller brow look we need to pre shape outline where the ideal brow should be and wax around that area and tint the skin within that outlined area. Key Selling points to the Brow Code wax: It is unique unlike any other wax on the International market. It is specifically formulated for the needs of brow sculpting. The BC wax applies similar to a strip wax yet it is a hot wax. The wax is transparent so you can see where you are sculpting. It has a fresh yet subtle Japanese Cherry blossom fragrance.  Waxing the delicate facial and skin area above the eyes is not what you want to be repeatedly waxing over, the Brow Code wax removes even the finest hairs the once over. On the Brow Code Instagram page there has been some amazing reviews from clients from all over the World worth reading. The Brow Code wax formula is completely unique and exclusive to Brow Code.


The tint: e color is different to others, it is a gel like consistently with rich color pigments that are easily absorbed. The consistency and application of e color is the most ideal tint for brow tinting. E color brow skin staining: can last up to five days on the skin. Again read some the international feedback on Instagram on the new results salons are achieving by switching to e color.  


Once the service of outlining, tinting and waxing is complete the aesthetician continues to complete the brows by defining and lining the brows with the selected pomade shade in combination with the brow tinted setting gel.

As the consumer now has these new look wonderful brows they want to maintain this look! The tinted skin will last up to 5 days so it at this point the brow stylist needs to show the consumer the shade or pomade or tinted setting gel they used so the client can continue maintaining the look and grooming their brows to grow into this new shape.


The tinted setting gel acts to color the hair of the brows where the pomade colors the skin. The tinted setting gel if also penetrated deep enough into the brows can also color the skin. The gel texture component of the Tint setting gel formula also sets the brow hairs in place. Ideally used everyday but also valuable for clients in between brow tints to maintain great brow color. 


The engineer behind the Brow Code range is Melanie Marris. Melanie has an international following due to some of her pioneering methods to the brow sculpt. Melanie boasts an International celebrity clientele and three very successful Brow only sculpting studios in Perth, Melbourne and Sydney.


The Brow Code range launched May 15th 2017, 6 months behind schedule due to the persistence of Melanie and the Brow Code team to refine and re-construct each item in the range until it performed as it should.


Tweezers: At this stage we anticipate the tweezers should be available in 6 – 10 weeks. The tweezers were manufactured for International launch however Melanie was not entirely content with the level of quality and materials used. So the tweezers range are now under complete redevelopment before re-launching!


Brow Code education: At this stage Brow Code demonstrations  are on offer. Official Brow Code education will be run exclusively by Melanie and her BC team, coming soon! You tube videos and demonstrations also coming soon!



If there is anything else we can do to better serve you, please ask!



The Power of Skin Analysis

Written by Ilse Vermeulen on May 18th, 2017.      0 comments

Today’s modern beauty salon has changed dramatically, even over the past few years. Technology has given us wonderful new equipment like IPL and LED Light, products are loaded with powerful anti-oxidants, peptides, stem cells, tyrosinase inhibitors, Vitamin A and a myriad of hydration, moisturising, infusion, repair or protective ingredients.

Skin Peels & Why our Non-Invasive version is the way to go.

Written by TheraVine on May 1st, 2017.      1 comments

TheraVine Intensive Exfoliant.

The New Weapon Against Wrinkles – Copper

Written by on March 1st, 2017.      1 comments


“Sleeping with a copper-infused pillow is the latest step in the fight against ageing – and it’s producing outstanding visible results.”


Skincare expert Metro-Dora Clifford said copper was making a comeback as a mineral that can help promote collagen, is hypoallergenic and is environmentally friendly.


“A century ago copper was used to kill bacteria in the body but was eclipsed by the use of antibiotics,” said Ms Clifford.


“With new technology and proven clinical studies, the move towards natural products is now the preferred option. It is now possible to weave copper-oxide into fabrics to boost your skincare benefits,” she said.


“Wrinkles develop over time because the skin loses its firmness and elasticity, mostly due to loss of proteins like collagen and elastin."

“Cupron USA has developed a pillowcase made with copper-infused fibres. The copper in the pillowcase can help promote the natural growth of these diminished proteins and reduce the appearance of fine lines, wrinkles and crow’s feet.”

“The brilliant thing about the pillowcase is that the appearance of your facial skin will improve while you’re asleep.”


Ms Clifford said the pillowcase worked by:


· Using the natural skin-enhancing benefits of Copper-oxide infused into the fibres in the fabric.

· The copper ions being activated by the moisture released from your facial skin while you sleep.

· Copper is scientifically proven as a mineral that can help regenerate collagen which plays an important role in enhancing the appearance and texture of your skin

· The skin is nourished deeply while you sleep as penetration of your skincare is further improved

· Over the course of four weeks, the appearance of fine lines and wrinkles has been clinically proven to be reduced significantly


“Imagine having your pillowcase transformed into a cosmetic device to help you look a whole lot better!”


The Cupron Pillowcase looks and feels no different from any other satin pillowcase, but you will be able to see the difference in yourself, in just four weeks.


“The copper in the satin lasts the lifetime of the fabric, even with repeated washes, and never loses its effectiveness.”


“You can make your lotions and cremes work better for you when used with the pillowcase.”


You can learn more and view clinical study results by visiting:


What Your Nails Say About Your Health

Written by Shantelle Booysen on December 19th, 2016.      4 comments

We have listed a few nail issues most girls deal with:


  • Vertical ridges are usually harmless but nobody likes them. And all they are communicating is a lack of hydration
  • Dryness of the nail can be treated by rubbing the cuticle MD onto the nail regularly
  • Other markings such as white spots, usually is an indication of damage or trauma to the nail and will generally grow out with time
  • Yellowing Nails normally signal a lack of nutrients and can easily be cured with a healthy balanced diet combined with a great cuticle oil
  • Curling nails normally indicate an iron deficiency
  • When the nail separates from the nail bed it is called onychosis and often signals a thyroid problem



Researches have recently discovered that even blood poisoning can materialize in the nails. So, what to do with all these health issues?

For most of them a simple healthy diet will cause an immediate effect but, this tells us that keeping a close watch on what our nails are saying might be the wisest thing you do this year. And adding Coconut oil to the regime might be the second wisest thing you do this year.

If you have not read an article or heard a conversation on coconut oil in the past month, it might be a miracle, because this miraculous oil has certainly made the headlines.


Could it be the next craze?

Absolutely, the proven benefits of this miracle oil is just far too many to oversee. With benefits that can include weight loss, whiter teeth, radiant skin, and shiny healthy hair, coconut oil is the health and beauty cure-all du jour, and that’s a fact.


Toxicity causes nutritional deprivation – and your body then craves more and more food, trying to get what it needs! -Suzanne Somers


At Elim we use coconut oil as a base for many of our products. One being the Cuticle MD and seeing that we are talking nails today this is the one we will highlight.

cuticlemdWe formulated this winner recipe with a blend of 10 oils, using coconut oil as our base carrier.

Apart from its hydration benefits to the nail, coconut oil also has a natural SPF of 5 and adding to this it is natures natural anti bacterial agent protecting your nails against fungi and bacteria.

The regime? We recommend a Cuticle Oil with a dropper and not a brush on cuticle oil, use it daily, keep it in your hand bag,

One drop to nourish all your nails should make the worlds difference in just a week.

Here’s to happy healthy nails.


Cracked Heel Solution – Medi Heel

Written by Shantelle Booysen on November 16th, 2016.      1 comments

Discover how to have smooth heels – The Truth be told. We have your cracked heel solution!

Ever had a pair of shoes that irritated you endlessly? Every noticed how the skin hardens around the irritated area on your little toe?


The callused skin is caused by friction to the skin. Let’s simplify.  When you cause friction to the skin with a band on a shoe or a tight fitting shoe, the brain will receive a message of injury. The body has a defense mechanism to protect itself and will instantly start forming more layers of skin to protect this area of the skin.

Ever noticed how cyclist have callused palms? Yes, this is exactly what happens. The bicycle handle causes friction on the hand and the body experience injury. It immediately reacts and forms a nice thing layer of skin to protect itself against further injury.

When we look at our feet, it is no different and when we file our feet excessively we are doing exactly the same thing. Our body will react in the same manner and protect through forming a thick callus.

This might be the reason why your heels are getting worse every time you file or blade the foot.

At Elim we believe in working with your body instead of against the body.

We reveal wisdom and truth about the functionality of the human body, its reaction to ingredients and the science behind our instinctive intelligence.

Everything we do at Elim is cultivated with a clear focus on the effect and remaining true to our philosophy of enhancing the body’s innate capabilities.

If you consciously let your body take care of you, it will become your greatest ally and trusted partner. – Deepak Chopra

We deliver products that are informed by natural science and that have been meticulously refined by our team of experts. We are invested in maintaining an exemplary service to our customers and distributors and ensuring that our products provide an enduring experience.

If you are wondering how else to get rid of these hard layers of skin, I can explain.

As stated by Dr. Oz on his famous show, it is safer to use a callous remover and make sure you neutralize it afterwards.

It is also recommendable to use a good quality heel balm with active ingredients. We recommend the Elim Foot Perfector that nourish and protects but also ensures a non-slip in the shoe after application.

You might want to use the callus remover more than once for extreme heels, but don’t despair, your Callus kit contains enough for at least 10 treatments.

See how we healed extreme heels in only three treatments:




To follow the full @ home MediHeel Pedicure you may also opt for our Miracle Box. It contains all 8 essential elements for the perfect pedicure at home.

Use wisdom the next time you do a Pedicure. It will give you longer lasting results.





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